May 24, 2013
The American Institute of Architects’ Committee on Design requested a new logo for their yearly conference series. The Big Cities Big Ideas conference is going to be held in London as well as New York City, next year, and they wanted a logo to reflect the concept of an idea as well as the cities themselves.
My solution was to play on the light bulb/idea concept, and then incorporated stylized skylines of both cities (New York on the right, London to the left) as if they are light rays emitting from the bulb. The name of the conference was used to imitate the threading of the bulb, with the year sitting below in the contact point.
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